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Product Privacy Policy

Last updated: October 2, 2026

This privacy policy (“Privacy Policy”) describes the types of personal data that Homefield Labs Inc. (“Homefield,” “we,” “our,” and/or “us”) collects, uses, and discloses from individuals (“you” or “your”) who use Homefield’s AI-powered platform for go-to-market teams, including our accompanying browser extension and any related applications and features (collectively, the “Services”). This Privacy Policy applies to your use of the Services, including where you access the Services as an authorized user of a business that has entered into an agreement with us.

As used in this Privacy Policy, “personal data” means any information relating to an identified or identifiable individual and includes any information that constitutes "personally identifiable information," “personal data,” or "personal information" under applicable privacy or data protection laws or regulations.

Homefield is the controller of the personal data described in this Privacy Policy, except where we process personal data on behalf of a business customer, in which case we act as that customer’s processor and process that personal data only in accordance with our agreement with that customer.

You acknowledge the collection, use, disclosure, procedures, and other processing described in this Privacy Policy.

Personal Data We Collect

We may collect a variety of personal data from or about you or your devices from various sources, as described below. Where applicable, we indicate whether and why you must provide us with your personal data, as well as the consequences of failing to do so. If you do not provide your personal data when requested, you may not be able to use the full extent of our Services if that personal data is necessary to provide you with our Services or if we are legally required to collect it.

Personal Data You Provide to Us

Account and Onboarding Information. We may collect your personal data when you sign up to create an account with us, such as your name, email and company name.

Services. We collect the personal data you provide to us when you use our Services, including data collected via our browser extension, as described below under “Browser Extension Data.”

Contact Information and Communications. We may collect your personal data when you inquire about us, or when you otherwise interact with us. This data may include your name, email address, company name, job title, phone number, and any data you choose to provide to us. When you communicate with us online, our third-party vendors may receive and store these communications on our behalf. When we send you emails, we may use embedded pixels or other technologies to track information about your receipt and interaction with our emails, such as whether and when you open them, whether you access any links included in our emails, how long you read our emails, whether you forward our emails and to whom, your Location Information (described below), and your Device Information (described below), to learn how to deliver a better user experience and improve our Services.

Inputs and Outputs. The Services may enable you to (a) upload, submit, or otherwise provide data, files, or other materials to the Services, including data made available via Third-Party Services, and (b) submit prompts or other instructions, in each case for the purpose of obtaining information or other output from the Services (collectively, “Inputs” and such output, “Outputs”). Inputs and Outputs may include personal data about you, your colleagues, and your prospects and business contacts.

Personal Data We Collect When You Use Our Services

Location Information. We may collect and infer your general location information, including, for example, by collecting and using your internet protocol (IP) address.

Device Information. We may receive information about your device and software, including IP address, device type, device identifiers, web browser type and version, and operating system version.

Usage Information. We automatically receive information about your interactions with our Services, such as the dates and times you use the Services, the features you access, and how you interact with the browser extension.

Information from Cookies and Similar Technologies. We and our third-party partners may collect information using cookies, beacons, invisible tags, and similar technologies (collectively “Cookies”) to provide functionality and to distinguish you from other users of our Services.

Browser Extension Data. When Homefield's browser extension is active, we may view and interact with the content of the web pages you visit including text, images, and other data displayed on those pages, such as web-based email, calendar, customer relationship management tools, and other tools used in the course of your work, in order to provide the Services to you. For example, we may use this information to help you research prospects, draft outreach communications, and take other go-to-market actions using the Services.

Chrome Web Store Limited Use. Our use of information collected through our browser extension will adhere to the Chrome Web Store User Data Policy, including the Limited Use requirements. Notwithstanding anything else in this Privacy Policy, we use and disclose browser extension data only as permitted by those requirements.

Personal Data We Collect From Other Sources

Information from Third Parties. We may obtain personal data about you from third parties including Google if you choose to sign in using their services. The information we receive from these third parties may include your name, email address, and profile picture.

Prospect and Business Contact Data. We may collect publicly available professional profile and contact data (such as data from LinkedIn) and other data about prospects and business contacts to provide our Services to you.

How We Use the Personal Data We Collect

We use the personal data we collect:

  • To provide, maintain, and debug our Services, including to process transactions;
  • To understand your preferences and analyze how you use our Services and develop new products, services, features, and functionality;
  • To communicate with you, provide you with relevant updates and other information, provide information that you request, respond to comments and questions, and otherwise provide customer support;
  • For marketing and advertising purposes, such as developing and providing promotional and advertising materials that may be relevant, valuable or otherwise of interest to you;
  • To generate anonymized or aggregated data that we may use for lawful business purposes;
  • To find and prevent fraud and abuse, resolve disputes, or respond to trust and safety issues that may arise;
  • To send technical notices, updates, security alerts and administrative messages;
  • For compliance purposes, including enforcing our contracts or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and
  • For other purposes for which we provide specific notice at the time the information is collected.

Legal Bases for Processing European Personal Data

If you are located in the European Economic Area (“EEA”) or the United Kingdom (“UK”), we only process your personal data when we have a valid “legal basis,” including as set forth below.

  • Consent. We may process your personal data where you have consented to certain processing of your personal data.
  • Contractual Necessity. We may process your personal data where required to provide you with our Services. For example, we may need to process your personal data to respond to your inquiries or requests.
  • Compliance with a Legal Obligation. We may process your personal data where we have a legal obligation to do so. For example, we may process your personal data to comply with tax, labor and accounting obligations.
  • Legitimate Interests. We may process your personal data where we or a third party have a legitimate interest in processing your personal data. Specifically, we have a legitimate interest in using your personal data for internal analytics purposes, to understand how our customers and potential customers use our Services, and otherwise to improve the safety, security, and performance of our Services. We only rely on our or a third party’s legitimate interests to process your personal data when these interests are not overridden by your rights and interests.

How We Disclose the Personal Data We Collect

Partners and Affiliates. We may disclose any information we receive to our current or future affiliates for any of the purposes described in this Privacy Policy.

Vendors and Service Providers. We may disclose any information we receive to vendors and service providers retained in connection with our Services. For example, we may share data with our hosting service providers, and payment processing service providers.

AI Service Providers. We may disclose information we receive to vendors that provide artificial intelligence services in order to provide you with the Services.

Google Workspace User Data. If the Services access your Google Workspace data (such as Gmail, Google Calendar, or Google Drive), our access, use, and disclosure of that data will adhere to the Google API Services User Data Policy, including its limited use requirements. In particular: (a) we will only use Google user data to provide or improve the features of the Service for which you have granted permission; (b) we will not use Google user data to develop, train, tune, or otherwise improve any AI model; and (c) you may revoke our access to your Google Workspace data at any time as described in “Your Choices” below.

As Required By Law and Similar Disclosures. We may access, preserve, and disclose your information if we believe doing so is required or appropriate to:

  • Comply with law enforcement requests and legal process, such as a court order or subpoena;
  • Respond to your requests;
  • Protect your, our, or others’ rights, property, or safety;
  • Protect against legal liability; or
  • Investigate fraud or other unlawful activity.

Merger, Sale, or Other Asset Transfers. We may transfer your personal data to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.

Consent. We may also disclose your information with your permission.

Your Choices

Browser Extension. You can disable or remove our browser extension at any time using your browser’s extension settings. Removing the extension will stop the collection of browser extension data described above but may limit or disable certain features of the Services.

Google Account Access. If you have connected a Google Workspace account to the Services, you can revoke Homefield’s access to that account at any time by visiting the security settings for your Google Account (myaccount.google.com/permissions) and removing Homefield’s access. If you revoke access, features of the Services that rely on your Google Workspace account may no longer function.

Marketing Communications. You can unsubscribe from our promotional emails via the link provided in the emails. Even if you opt out of receiving promotional messages from us, you will continue to receive administrative messages from us.

Do Not Track. There is no accepted standard on how to respond to “Do Not Track” signals, and we do not respond to such signals.

Your European Privacy Rights. If you are located in the EEA or the UK, you have additional rights described below.

  • You may request access to the personal data we maintain about you, update, and correct inaccuracies in your personal data, restrict or object to the processing of your personal data, have your personal data anonymized or deleted, as appropriate, request not to be subject to a decision based solely on automated processing including profiling, or exercise your right to data portability to easily transfer your personal data to another company. In addition, you have the right to lodge a complaint with a supervisory authority, including in your country of residence, place of work or where an incident took place.
  • You may withdraw any consent you previously provided to us regarding the processing of your personal data at any time and free of charge. We will apply your preferences going forward and this will not affect the lawfulness of the processing before you withdrew your consent.

You may exercise these rights by contacting us using the contact details at the end of this Privacy Policy. Before fulfilling your request, we may ask you to provide reasonable information to verify your identity. Please note that there are exceptions and limitations to each of these rights, and that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain personal data for backups, archiving, prevention of fraud and abuse, analytics, satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

If you choose not to provide us with personal data we collect, some features of our Services may not work as intended.

Third Parties

Our Services may contain links to other websites, products, or services that we do not own or operate or permit you to integrate with third-party services. We are not responsible for the privacy practices of these third parties. Please be aware that this Privacy Policy does not apply to your activities on these third-party services or any data you disclose to these third parties. We encourage you to read their privacy policies before providing any data to them.

Retention

We retain personal data about you for as long as reasonably necessary to provide you with our Services, or otherwise in support of our business or commercial purposes. When you request that we do so, we take measures to delete your personal data or keep it in a form that does not permit identifying you when this personal data is no longer reasonably necessary for the purposes for which we process it, unless we are required by law to keep this information for a longer period. When we process personal data for our own purposes, we determine the retention period taking into account various criteria, such as the type of products and services provided to you, the nature and length of our relationship with you, possible re-enrollment with products and services, the impact on the products and services we provide to you if we delete some personal data from or about you, and mandatory retention periods provided by law and the statute of limitations.

Security

We make reasonable efforts to protect your data by using security measures designed to safeguard the data we maintain. However, because no electronic transmission or storage of data can be entirely secure, we can make no guarantees as to the security or privacy of your data.

Children’s Privacy

We do not knowingly collect, maintain, or use personal data from children under 18 years of age, and no part of our Services is directed to children. If you learn that a child has provided us with personal data in violation of this Privacy Policy, then you may alert us at privacy@homefield.so.

International Visitors

Our Services are hosted in the United States (“U.S.”). If you choose to use our Services from the EEA, the UK or other regions of the world with laws governing data collection and use that may differ from U.S. law, then please note that you are transferring your personal data outside of those regions to the U.S. for storage and processing. We may transfer personal data from the EEA or the UK to the U.S. and other third countries based on European Commission-approved or UK Government-approved Standard Contractual Clauses, with your consent, to perform a contract with you, or otherwise in accordance with applicable data protection laws. We may also transfer your data from the U.S. to other countries or regions in connection with storage and processing of data, fulfilling your requests, and operating our Services. For more information about the tools that we use to transfer personal data, or to obtain a copy of the contractual safeguards we use for such transfers (if applicable), you can contact us as described below.

Changes to this Privacy Policy

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted.

Contact Information

If you have any questions, comments, or concerns about our processing activities, please email us at privacy@homefield.so or write to us at:

Homefield Labs Inc.
535 Mission St. #1757
San Francisco, CA 94105